The First Mark
The big idea was there from day one: AZZIP in yellow, IZZA in gray, one shared P, and a ring around the whole thing. Heavier ring, darker gray, a little rough around the edges.
Brand Guide
Azzip Pizza Brand Guide
is azzip, backwards.
Say it AY-zip. Then use it right. Here’s where the name and logo came from, and how to keep them looking their best.
The Name
Pizza, Backwards
In 2012, Brad Niemeier was a Hospitality and Tourism Management student at Purdue, getting ready to pitch a build-your-own pizza concept. He had everything ready except the name.
He didn’t want “Brad’s Pizzeria” or anything that generic. He wanted a brand-new word. The answer showed up on a drive with his mom, Laura, better known around here as Momma Zip.
“What about pizza backwards?”
The first pronunciation debate
- Mom said
- Ay-Zap
- Brad said
- Ay-Zip
Brad loved it. Ay-Zip it is.
The Logo
One P, Two Words
Look close at that tall yellow P. It’s pulling a double shift. Read the yellow and you get AZZIP. Start at the P and keep going and you get PIZZA.
Sharing one letter keeps the logo clean, and it turns the whole thing into AZZIPIZZA, a palindrome that reads the same forwards and backwards. Fitting, for a name that’s already backwards.
AZZIPIZZA
The Colors
Gold & Black.
Not red, white & green.Walk into most pizza places and you’ll find the Italian flag somewhere: red, white, and green. Brad skipped it. Azzip isn’t a traditional pizzeria, so it didn’t need to dress like one.
Instead, the colors are a nod to where Azzip got its start: the black and gold of Purdue, where the business plan was written.
Azzip Yellow
The gold. It leads.
Azzip Black
The black. It grounds everything.
Cool Gray
The quiet one. IZZA wears it.
Tap any value to copy it.
Logo History
How the Logo Grew Up
Before 2016
2016
In Use TodayThe Official Mark
Aaron Tanner fine-tuned the first mark into the one we use today: a slimmer ring with rounded ends, a lighter Cool Gray, cleaner letters, and a brand guide to keep it that way.
2022
The Retro Script
A looping yellow-and-white script for when the moment calls for a throwback. It’s an alternate, not a replacement. The two-color mark still leads.
Using the Logo
Pick the Right Logo
The two-color logo leads. The one-color versions are for when the printer, the background, or the budget says otherwise.
- Primary
Two-Color
The official logo. Use it whenever you can, on white or dark gray.
Black
For light backgrounds when the job is limited to one-color printing.
Yellow
When the two-color logo lacks contrast, or for one-color printing that isn’t limited to black or white.
White
For solid color, photography, and patterns, when the job is limited to one color.
Give It Some Room
- Keep at least one “A” of empty space on every side. Measure it with the A from the logo itself. Two A’s is even better.
- Best on white or dark gray. On photos, patterns, or solid color, switch to a one-color version.
- Tight on height? The ring can be cropped in an extreme horizontal layout, as long as all four rounded ends stay visible.
Spot the Misuse
Please Don’t
Every one of these logos has something wrong with it. Can you spot it? Changing the logo in any way needs our explicit permission first.
Something’s off. Tap the logo to find out what.
Something’s off. Tap the logo to find out what.
Something’s off. Tap the logo to find out what.
Something’s off. Tap the logo to find out what.
Something’s off. Tap the logo to find out what.
Something’s off. Tap the logo to find out what.
Typography
Type & the Little Things
Headlines · Montserrat Black
In under three minutes
Your pizza, your way. Built by you, made fresh in minutes.
Black and all caps for headlines and big moments, regular weight for reading. The 2016 guide paired Trash Hand with Gotham. The website uses Montserrat in its place.
Notes · Trash Hand
Baked to crispy perfection
The hand-painted voice of the brand, kept small: a few handwritten words beside a photo or a headline. Never the headline itself, never paragraphs.
Web Address
www.azzippizza.com
Always with “www.”, never with “http://”.
Hashtag
#azzippizza
All lowercase, in brand colors, and never locked up with the logo.
Tagline
Create Something Delicious
Our tagline. Use it word for word.
Need the Files?
Azzip Pizza reserves all rights to its logo and every version of it. The logos on this page are here for reference and non-commercial use, and we’d love a heads-up before you use them.
For high-resolution files, or permission to use the logo on your project, drop us a line.
Email for Logo Fileszack.mathis@azzippizza.com
Azzip Pizza is not affiliated with, sponsored by, or endorsed by Purdue University.